J.LINDEBERG’s AW18 collection unveils a new forward direction for the
brand, taking its sport-fashion roots into the next chapter, by uniting all
product categories for men and women, from fashion and active to ski and
golf, in one creative direction. This also marks the first time J.LINDEBERG
shows as part of Copenhagen Fashion Week, presenting the first collection
under the recently appointed Creative Director, Jens Werner.
“J.LINDEBERG launched with both fashion and sport in 1996; it was modern
and daring, especially in the early days, with bright colors, sharp cuts, slim
silhouettes. We have now developed a language and way of working that
truly bridges these two categories, in a cohesive and personal way that
is unique to the brand. The AW18 collection is the first big step of many,
presenting a whole new directional aesthetic,” says Werner.
VIDEO by OFFICE MAGAZINE
BACKSTAGE PHOTOGRAPHS by ADAM KATZ