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MEET JOEL & CLEO KINNAMAN



THE BRIDGE SERIES INTRODUCE CLEO + JOEL



Joel Kinnaman is a Swedish-born actor, known for roles in recent films like Suicide Squad and the Netflix series House of Cards. He has won the prestigous Guldbaggen award for best actor in a leading role. Cleo Kinnaman is a tattoo artist known for her detailed black and gray work. She began her artistic career with an apprenticeship in Stockholm at the age of 14. She was born in Belgium and also has roots in Ethiopia. The couple married in 2016 and is currently based in Los Angeles.

What are you afraid of? Why?
CLEO: The only thing that would scare me is if I one day became complacent, but the fact that I’m scared of it is a good indication that I will never let it happen.
JOEL: I’m afraid of fundamentalism. Of Tribalism.

What do you want to see change in the world?
CLEO: I feel like we all need to focus on the things that matter. With all the news, gossip, internet thrown in our face all day, a lot of people waste their time getting absorbed by nonsense. Many of the things we take for granted are luxuries we’ve only recently been able to have in this world. We need to remember that and not abuse the extra time many of us have been given. Use it for things that matter.
JOEL: I wish fewer people were governed by religious dogma. I wish we spent our collective human energy aiming to form unity and exploration

What inspires you?
CLEO: The people I surround myself with constantly inspire me. And when I manage to make a difference in someone’s life, it motivates me to work harder so I have the opportunity to do more.
JOEL: I'm inspired by my friends, the people I love. People that challenge themselves and their fears. People that aim so high that they have to risk failure.

What ideals are most important to you?
CLEO: Compassion is something important to me. If we all put more effort into understanding, rather than defending, I think we would have an easier time dealing with conflicts.
JOEL: Loyalty, honesty, kindness, humor and generosity.

What is your philosophy on relationships?
CLEO: If you want to have a good relationship, whether it be romantic or friendship, I believe you always have to act as the person you would want to be with. Show up for yourself and others will show up for you.
JOEL: Always try to give more than you get.

Your philosophy on life?
CLEO: Do your best to be happy, that’s all. It has a domino effect, it will effect everything and everyone around you.
JOEL: Develop your intuition, then follow your instinct.


The Bridge Series is a communication platform created by Johan Lindeberg to portray the unified yet diverse voice of the lifestyle brand, which spans fashion and sport. The series invites a selection of talent to share their thoughts and ideas with the world. Each talent is asked to reflect - on their life and work, the world - and to then provide their own unique statements, which are paired with intimate portraits taken by Johan Lindeberg. In his style, the photos are raw, and they aim to portray the talent's true character - to capture the person more than the "model."

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